Web software engineering and development

Hands-on technical work, leadership by example

Welcome, my name is Francis (or František) Malina and I am a software engineer, entrepreneur and the technical director of Etcetera Media Group and Flatmate Rooms Limited. I build software and automate business processes and I train and advise people on how to build those. Apparently, I am a world renowned expert in knowledge organisation. When not getting some innocent adrenaline fix I am usually found in cafes, home and on client sites working on web systems and software, typing into command line, text editor or consulting on the phone.

Working remotely, regularly migrating to stay near client sites.
Email: francis@vizualbod.com.

Slovak/Moravian 🇸🇰 of origin, living in England for 12 years. Apart from other work I built and run a popular room rental website Flatmate Rooms, projects Unilexicon and Medicine Dictionary, and Etc Media Group of sites listing British schools, dentists, GPs, chemists, and restaurants. See my CV.

Software engineering services

Versing code daily in Python, HTML5, CSS, JS, SQL, BASH, XML (SVG, SKOS) in mind with UX, IA, DEVOPS, SCM, I10N, TDD, PCI, W3C, WCAG, SEO, ROI

Interviews and speaking engagements

Information architecture (DfE), SEO consultancy (Yahoo)

Security advisory

Vulnerability report, prevented possible take-down of the NHS.uk website.

Technical SEO consultancy

Case study: SWOT, SEO strategy, followup, launched exponential growth of organic search traffic for the Designer Pages.

SME website design

Cheshire Clinic for Women's Health, Print & machine embroidery Slovakia, Virgin Holidays Cruises.

R&D and scientific

Breathing under water, idea that enabled the development of the fracking process and modern diving gear.


“Frank is an all-round wizard! He worked officially as an information architect, and helped with taxonomy design and development. However it was obvious pretty quickly that he had a lot to offer across the scope of our work, and helped with software development (in Django, PHP, XSLT, JavaScript, bash scripting... whatever it took to get things done), database design, analytics and even web server performance analysis.

I'd recommend Frank without hesitation for organisations that need people with good brains and the ability to have a go at almost anything.”

Dr Ian Piper, Information Architect, Director at Tellura Information Services, Author of Learn Xcode Tools for Mac OS X and iPhone Development

“Frank delivered great results for an SEO Campaign for Designer Pages. He really understands some of the more complicated voodoo behind search engine results and can articulate how to improve your visibility through simple changes. Would recommend and hire again.”
Top qualities: Good Value, On Time, High Integrity

Avi Flombaum, entrepreneur, founder of Desinger pages

“Frank is a diligent and highly skilled web developer and SEO expert, with ruthless perfectionism and technical expertise in his veins. I would recommend Frank to anyone looking for a sublime technical solution.”

Kevin Jones, top Manchester SEO, head of Tecmark

“I worked with František (or Frank as we knew him) on at least one large scale web development project at Northcliffe. His input on SEO and performance related issues was exceedingly thorough, detailed and technically strong. We gained a lot from his expertise in this area and I would recommend him for his in depth knowledge, experience and enthusiasm.”

John Armstrong-Prior, Senior Analyst/Programmer; A.N.Digital

“Frank has an excellent knowledge of SEO issues, and further to that, also an excellent understanding of how to develop, design and tune web sites to conform to SEO 'best practices'. He possesses excellent understanding of many open source solution platforms. In addition to all this, Frank is also easy to work with and generally a great guy to have on the team!”

Brian Eyre, Senior Software Developer