
Spice girls needed a quick help to tell their German fans what is going on 20. Dezember 2007 in Köln [Read 20. Dec/Cologne]. Quick banner campaign was selected to fit the purpose: driving impressions.
Life of the banners designed for this campaign was very short and Kölnarena stadion got quickly sold out.
Kölnarena stadion accommodates 20, 000 spectators.
Banners were advertised in the German MSN network and received several millions impressions in just 2 days with CTR 50% higher than 2007 average.
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