Personal information
Name
František Malina [Read: Frank Malina]
Website, E-mail
vizualbod.com, vizualbod@vizualbod.com
Telephone
07518 377 563
Address
8 Halsall Avenue, Warrington, WA28EY, UK
Work experience
- 2004 - present, Freelance web developer & designer, owner of VizualBod.com
Employer: Self-employed (UK, Slovakia, US)
Main activities:
- Ecommerce solutions, content management & web services - Server side programming in Python / Django / Nginx / MySQL (earlier also Ruby on Rails / LAMP)
- Information architecture (usability, accessibility, manageability)
- Interface & template design - Graphic elements / XHTML / CSS / JavaScript+DOM animation
- Graphic design and layout for the best user experience and total client satisfaction (corporate design, accessibility, usability, simple maintenance)
- Search engine optimisation and marketing, findability consulting for niche social media websites / CMS and E-commerce solutions, link building
- Business communication etc.
- Dec 2006 - April 2008, Search Engine Optimisation Executive
Employer: Latitude Group Ltd., Warrington, Cheshire, UK
Reason for leaving: Leaving for advancement potential
Main activities:
- ROI driven Search engine optimisation consultancy
- Evangelizing web developers & clients - Findabilty consultation, accessibility and web standards
- Analysis of traffic data and reporting to clients and management
- Implementation of User/SE friendly/Accessible content management solutions (.NET/SQL server, PHP/MySQL)
- XHTML, CSS, unobtrusive JavaScript hand coding of Search Engine friendly site models
- XML feeds - Google Base API interaction for product listings (Google Base, Google Product)
- Link building
- Copywriting
- 2004 - 2005 Graphic designer
Employer: Grafika - Vladimir Simik, Povazska Bystrica (Slovakia) – work order based
Reason for leaving: Leaving for a career change
Main activities:
- Graphic design for marketing and teaching purposes
- Flash - animation, banner design
- Vector and raster graphics
- Static web pages
Skill set
Programming & Computer design
- Web client coding - W3C/WaSP/WCAG Standard compliant (x)HTML and CSS handcoding
- Python server side programming. I also worked on projects using PHP and Ruby on Rails
- Client/server interaction - AJAX/unobtrusive JavaScript/DOM
- Nginx, Apache configuration - advanced user of mod_rewrite, mod_python
- CMS Implementations (Content Management Systems) - Custom made applications, PHP: ExpressionEngine, Wordpress, Joomla!, Drupal;
- (x)HTML/CSS/JavaScript cross-browser testing and debugging: Internet Explorer 5-7; Firefox; Opera/Opera mini; Safari/Safari iPhone
- Content Management/CRM Systems - Integration, Programming, Deployment, Administration
- Flash animations banner design
- Google Maps API implementations
- Adobe Photoshop - raster graphics, Corel Draw - vector graphics
- Sense for colour schemes, combinations and pixel perfect graphic design
Search Engine Optimisation and Marketing (SEO, SEM), general web marketing
- SEO (focused on Google, Yahoo and Live Search organic results)
SEO techniques I use to deliver results:
- All-round SEO strategy
- Competitive and keyword analysis
- Client oriented SEO reporting
- Tracking & analysis of incoming traffic and subsequent leads/conversions
- Search engine penalization recovery
- Brand management / Negative SEO strategies
On-site optimisation
- Copywriting and content optimisation - titles, anchor texts, headings, copy
- Duplicated content analysis and reduction
- Web Content Accessibility Guidelines and Web Standards compliant web site design
- Programming of search engine friendly URL rewriting and redirections - Apache mod_rewrite, Nginx routing
Off-site optimisation
- Link building campaigns - personal approach / utilising services
- Manual search engine / directory submissions
- Search engine marketing: administration of paid search marketing campaigns in Google AdWords, Pay per Click (PPC) with Yahoo Search Marketing, Banner campaigns, E-mail targeting
Accessibility and Usability
- Web Content Accessibility Guidelines & Discrimination Disabilities Act conformance, user agent independent and blind friendly web sites design and consultation
- Mark-up & graphic optimisation for fast loading designs, usability testing
Examples of my code, designs, projects, marketing campaign statistics & screenshots are available on request for all of the above.
Other skills
Mother tongue
Slovak
Other languages
English, Czech
Reading/understanding, verbal, writing skills - excellent
German
Reading/Understanding skills - good
Writing skills - good
Verbal skills - basic
Driving licence
Clean EU licence
Education
- 2005 - 2006 External study of Multimedia Communication at University of Zilina
- 2001 - 2005 High School Education, GYM - Povazska Bystrica, Slovakia
- A level equivalents – Chemistry, Physics, Biology
- 2003 - 2004 Applied Economy
- Junior Achievement - Slovakia (International organization)
- Applied Economy - running small business, marketing, finance, marketplace, correspondence
- Certificate of successful graduation
- 2001 - 2002 Fast touch typing course
- GYM - Povazska Bystrica, Slovakia
- Fast touch typing
- Report of successful completion
Awards
- 2005 - Participant of the 17th European Union Contest for Young Scientists - Moscow, Russia
Project Breathing under water: http://vizualbod.com/water, http://www.euro2005.ru
- 2005 - 1st prize winner of the 17th European Union Contest for Young Scientists - Bratislava, Slovakia
- 2005 - “Active member” of the Russian Youth Polytechnic Society - Moscow, Russia
(Record № 2 dated 2005-09-17)
- 2005 - Science High School Contest Awards, field of mathematics & physics
- Mathematics & physics certificate, special prize winner - national award
- 2004 - 10th prize winner of the Aerobic marathon (>200 contestants)
- 2003/2004 - Local and regional prizes and certificates in field of modern dance & aerobics, mathematics and physics, biology & environment
Work samples and References
Portfolio of web design artwork, http://vizualbod.com/portfolio lists the clients from my freelance period. References and information about my latest projects are available on request.
Date issued
November 2, 2008